One of the best ways to leverage this unique quality that ephemeral content harbors is by taking your audience “behind the scenes” and showing them the inner working of your business. It’s these casual interactions that help you build a relationship with your audience. You just need to get your phone out and snap a photo or film whatever is going on – no need to stage anything just tell your Story and get your audience involved. Unlike permanent posts, Stories don’t need to be of high quality or carefully curated to make a sensible whole.
And that’s exactly what audiences love about them. Stories are a casual medium – spontaneous, unpretentious, and raw. Most of all, they want your brand to feel human and relatable rather than a business that is just out for their money.Įphemeral content does a marvelous job of helping businesses show their human side. Your audience wants to see authenticity, personality, the story behind your brand. The quality of products and services has become normative, but it’s your brand identity and the way you interact with your audience, which sets you apart from your competition. With so many buying choices out there, consumers are craving for some kind of emotional relationship with brands. Humanize your brand and strengthen brand identity Filming live videos to communicate with your audience in real-time, etc.īoosting engagement equates to building a relationship with your audience and promoting brand loyalty, which altogether brings more engagement, ultimately setting you up for social media and branding success.Instagram’s questions and polls stickers, which have rolled out this year, are now widely used by brands and bloggers to facilitate engagement. Running polls and Q&A sessions – you can ask your audience for their opinions and suggestions or encourage them to ask you questions.Encouraging user-generated content with branded filters, contests, and giveaways.Some of the best engagement-boosting tactics include: Professionals can help you develop a strategic campaign whose primary goal will be boosting engagement rates, giving you a little wind at your back so that you can take it on from there. You can use a filtered search on online directories such as DesignRush to find someone who will fit your budget and needs. If you’re especially struggling with organic engagement on platforms such as Facebook or Instagram, don’t hesitate to look for help from creative agencies.
Having a limited lifespan, temporary content creates a sense of urgency – there’s a 24-hour window not only to view the content but to react and share it with others, so you better act while there’s time.Īnd because of the fear of missing out, the general social media audience, always eager to be in-the-know and on top of everything that’s going on, is quick to react to Stories.Įssentially, temporary content will help raise your voice above the overwhelming swarm of permanent posts, grab your audience’s attention, and elicit a quick response. The reason behind this lies in a very simple psychological factor that marketers are now leveraging successfully: the fear of missing out, aka FOMO, a widespread phenomenon on social media.
Statistics show 64% of social media marketers acknowledge that increasing audience engagement is crucial to their strategy, and that’s where ephemeral content comes in as a vital tool.ĭisappearing Stories are proven to be a great engagement-booster. Read on to find out why Stories work so well with audiences and what they can do for your business.Īudience engagement is your most important metric – more important than follower count or the number of likes per post. Lasting for only 24 hours before vanishing from the platform, disappearing Stories have become an incredibly popular social media phenomenon.Īnd considering that the primary rule of social media marketing is to “ be where your target audience is”, it’s no surprise that the Stories feature has become an essential marketing tool, most notably on Instagram. That’s right it’s the Stories feature, available on three social networks: Snapchat, Facebook, and Instagram. In modern content marketing, we use this term to describe content, most prominently on social media, that is accessible for a brief period of time only. The word “ephemeral” means “lasting for a very short time”. Fancy wording or not, you most likely already engage with this type of content daily on social media, as well as create it yourself. If you haven’t yet heard of it, and aren’t sure what it means, don’t feel intimidated. Have you caught on to the growingly popular marketing buzzword, “ ephemeral content”?
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